Tom Kuptz
Thomas Kuptz, Chairman
Team Retire Early
18 Hampi Court
Swartz Creek, Michigan 48473
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Tom's Interests
Internet MarketingReading/Writing
Privacy Rights
Nuclear Disarmament
Dinosaurs
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Tom's Blog -
Avoid These Silly Affiliate Marketing Mistakes!
While affiliate marketing is a great way to earn a living, the fact is that many people become discouraged and drop out of programs. In many instances, the failure to be successful with affiliate marketing has to do with making a few simple mistakes. Here are some examples of those mistakes and why they should be avoided.
Tuesday May 16th, 2023
Perhaps the most common misconception about affiliate marketing is that one can rake in huge amounts of revenue simply by slapping up a low-quality website with no original content and tossing in some affiliate links. While it is certainly true that you need to have a web site up and running in order to participate in an affiliate program, there is also the need to apply some effort to getting the word out about your site. Otherwise, the chances of people visiting your web site and clicking on one of the links are pretty slim.
Promoting yourself and your web site is a big part of ensuring the creation of affiliate income. This will mean doing everything you can to raise your search engine ranking positions on Google, Yahoo, and MSN. Far too many people assume that somehow the Internet magically will capture every lovely word on the web site and magically have it show up prominently when people do a search. This is not the case at all. Taking the time to carefully research keywords, craft content related to them, and the optimize your site for them is an absolute must.
And that’s not it. Marketing is bigger than just SEO. A strong and comprehensive marketing effort includes getting out there and using every legitimate means of promoting your site, from leaving business cards on restaurant tables to posting a printed ad in the local supermarket to listing your site at online business and informational sites. Choosing to consider this sort of activity a waste of time is more or less deciding you want the program to fail.
Another mistake many affiliate partners make is not choosing products that have some relevance to the content of your web site. For example, you run a wonderful web site about the care and training of dogs. People will visit your site to see the images of your pets, read your comments on various aspects of dog training, and perhaps to post a message or two. Since your visitors will already have an expressed interest in pets, why not make sure the ads that reside on your site have to do with some aspect of pets or pet care? You will earn much more money if this is the case, rather than having ads that have to do with home decorating or some other subject. Keeping your site content and the ads more or less relevant to one another will make it easier to generate revenue, and not fail as an affiliate marketer. Now, this may seem intuitive—but many make this mistake in subtle ways (i.e. they mismatch their customers with products).
One final mistake that many affiliate marketers make is not sprucing up their web sites from time to time. Keeping the content fresh is one way of building and keeping a loyal reading audience. If there is a reason to check back with your site every week, then chances are repeat visitors will click on ads that appear to be new to them, or that they enjoyed looking at the last time they visited your site. Keeping the same old look and the same old text with nothing new to entice people back is a sure way to limit your chances at being a successful affiliate marketer.
In short, most of the more common mistakes all track back to an attitude that you do not have to do anything in order to generate revenue. The fact is that you do have to proactively promote your site, keep the content fresh, and make sure the ads have some connection to the subject matter of your site. By taking the time and effort to do these three simple things, you will have much better chances at being a success with affiliate marketing. Related
Affiliate Marketing
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. Here is some background on the development of affiliate marketing and how it continues to evolve today.
At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. Typically, the advertisement will allow the prospective customer to click on and be redirected to a page or site where there is more information and the chance to order the good or service in question. In return for providing a doorway for that customer to discover the product of service, the affiliate is rewarded with compensation, usually via electronic transfer or check.
Continued. . .
